About

I'm not a developer, though I write code. I'm not a marketer, though I handle distribution. I'm not a designer, though I draw the interfaces. I'm not an analyst, though I read the numbers every day.

I do a bit of everything, and in almost all of it I'm probably worse than someone who only does that one thing. What I am is obsessed with startups: someone with a single fixation, take an idea and drag it into the real world until it has an impact on someone.

That's not a résumé flourish. Physics teaches you that an idea is worth nothing until you test it, that data doesn't negotiate, and that being wrong isn't a moral failure but a step in the process.

Five years ago I stopped studying systems and started building them, and I haven't changed direction since. Hypothesis, test, data, iteration: it's the same method, applied to a product instead of an experiment.

Startupage is a platform connecting founders, investors and talent through verified profiles and a marketplace of real opportunities: hiring, co-founder search, open rounds, companies for sale. It came from a problem I lived myself, back when finding useful information in the startup world meant hours spent verifying things nobody had verified.

Calally is a nutrition tracking app that lets you talk instead of filling in fields. Describe what you ate, the app logs it, a coach guides you with serious nutritional parameters, from basal metabolic rate to rates of weight change that actually make sense.

Neither has taken money. No round, no board, no five year deck written to convince someone. Just product, users and revenue when it comes. It's slower, it's harder, and it's the only way I can work without feeling caged.

I don't have an office and I don't want one. Building alone has one enormous advantage: where you are stops mattering. I spend my time between mountains, coastlines and cities I don't know, and I work from there, with a backpack and a decent connection.

I train BJJ, I surf, I go into the mountains, I practice historical combat. These aren't hobbies parked outside of work: the same head that keeps you on a hard problem for months is the one that puts you back on the mat after you've been beaten.

Every day I publish a video about what I'm building. What worked and, far more often, what didn't. My best performing series is literally called “stupid things I did during my first startup”, and it is exactly what it sounds like.

I don't sell the dream of the founder who made it. I fail on camera so you can skip that part. It's also why the projects I shut down get the same space on this site as the live ones.